£131.84

Routledge International Business and National War Interests

Name: Routledge International Business and National War Interests
Brand: Routledge
Price: 131.84 GBP
Availability: InStock

Business & Economic History

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Description

Explore the complex history of the Anglo-Dutch multinational during a period of global conflict. In this volume from the Routledge International Studies in Business History series, Ben Wubs examines the survival and operations of Unilever between 1939 and 1945. This study provides a detailed look at how the company navigated the immense threats faced during the Nazi period. By utilizing previously unavailable company sources, the book offers a deep look into the changing landscape of the European food, oil, fats, and soap industries. Readers can examine the specific strategies, organizational structures, and performance metrics that defined the company during these volatile years. It is a necessary resource for those studying how large-scale corporations manage external pressures and shifting market conditions during wartime.

Key Features

Analyzes the activities and survival strategies of the Anglo-Dutch multinational Unilever during the 1939-45 period.

Uses previously unavailable company sources to provide a detailed historical perspective on corporate operations.

Examines the impact of war on the European food, oil, fats, and soap industries.

Provides a thorough analysis of company strategy, structure, and performance under wartime conditions.

Part of the Routledge International Studies in Business History series for academic and professional research.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415416671
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 11 June 2008
Listed Since: 05 June 2007

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Routledge International Business and National War Interests

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