Routledge International Business and National War Interests

Explore the complex history of the Anglo-Dutch multinational during a period of global conflict. In this volume from the Routledge International Studies in Business History series, Ben Wubs examines the survival and operations of Unilever between 1939 and 1945. This study provides a detailed look at how the company navigated the immense threats faced during the Nazi period. By utilizing previously unavailable company sources, the book offers a deep look into the changing landscape of the European food, oil, fats, and soap industries. Readers can examine the specific strategies, organizational structures, and performance metrics that defined the company during these volatile years. It is a necessary resource for those studying how large-scale corporations manage external pressures and shifting market conditions during wartime.