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Routledge Interfaith Marketing: Cross-Religious Approach - Routledge

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Description

Interfaith Marketing: A Cross-Religious Approach offers a comprehensive exploration of marketing strategies that bridge religious and cultural divides. Part of the Routledge Studies in Marketing series, this book equips professionals with evidence-based frameworks for reaching diverse audiences across faith communities. Whether you work in international business, nonprofit sectors, or consumer-facing industries, this study reveals how effective communication transcends religious boundaries whilst respecting cultural values. The cross-religious approach presented here addresses the growing need for inclusive marketing in pluralistic societies, providing practical insights for developing campaigns that resonate authentically with multiple faith traditions. Ideal for marketing professionals, business scholars, and organisations seeking to expand their reach into interfaith markets with sensitivity and strategic purpose.

Key Features

Interfaith Marketing provides a dedicated cross-religious approach framework specifically designed for modern diverse marketing environments and audience segmentation.

Part of the Routledge Studies in Marketing academic series, ensuring scholarly rigour and peer-reviewed insights applicable to international business contexts.

Published by Routledge, a respected academic publisher specialising in business, marketing, and professional development resources.

Addresses international marketing challenges by exploring how religious and cultural factors influence consumer behaviour across different faith communities.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 November 2024
Listed Since
14 June 2024

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