£135.66

Routledge Integrative Framing Analysis - Communication Studies

Name: Routledge Integrative Framing Analysis - Communication Studies
Brand: Routledge
Price: 127.21 GBP
Availability: InStock

Medical & Healthcare Practitioners

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Description

Many researchers in communication studies focus solely on either text or images. This book by Routledge addresses this gap by introducing a new six-step approach for analyzing verbal frames, visual frames, and how they work together. This method, known as integrative framing analysis, provides a structured way to study how meaning is constructed through combined media elements. To demonstrate this method, the text applies the six-step approach to a study of how people living with HIV/AIDS are represented. It examines various communication contexts, including news media, public service announcements, and special interest publications. This practical application helps researchers understand how specific words and visuals shape public perception of health issues. It is a valuable resource for those studying health communication, media analysis, and the social impact of messaging.

Key Features

Provides a new six-step approach for conducting integrative framing analysis of both verbal and visual elements.

Addresses the research gap between studies that focus only on text and those that focus only on imagery.

Includes a practical case study examining the representation of people living with HIV/AIDS in media.

Examines communication across multiple formats such as news, public service announcements, and special interest publications.

Part of the Routledge Research in Communication Studies series for academic and professional use.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138046361
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners
Domain: Amazon UK
Release Date: 21 September 2017
Listed Since: 04 April 2017

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Routledge Integrative Framing Analysis - Communication Studies

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