£136.45

Routledge Integrated Marketing Communications in Football Book

Name: Routledge Integrated Marketing Communications in Football Book
Brand: Routledge
Price: 136.45 GBP
Availability: InStock

Management Science

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Description

Explore the specialized field of sports marketing with Integrated Marketing Communications in Football. Part of the Critical Research in Football series, this book published by Routledge provides a focused look at how communication strategies function within the football industry. This text serves as a professional resource for those studying management science and business within the context of professional sports. It offers academic depth for students and practitioners interested in the management and marketing dynamics of football clubs and organizations. By examining the specific communication needs of the football world, this volume helps readers understand the business side of the sport through a structured, research-based lens. Whether you are studying management or looking to understand the commercial landscape of football, this Routledge publication provides the necessary academic foundation.

Key Features

Part of the Critical Research in Football series for deep academic insight.

Published by Routledge to ensure high-quality scholarly standards.

Focuses on management science within the professional football industry.

Provides a specialized look at integrated marketing communications.

Ideal resource for students and professionals in business and management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367690578
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 01 July 2022
Listed Since: 14 January 2022

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Routledge Integrated Marketing Communications in Football Book

This is the most expensive it has ever been. Walk away.

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