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Routledge Integrated Marketing Communications in Football - Critical Research

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Description

Integrated Marketing Communications in Football is a comprehensive academic resource published by Routledge that explores the strategic intersection of marketing communications and football industry practices. This critical research volume examines how integrated marketing approaches shape the football sector, covering essential frameworks and case studies relevant to sports marketing professionals, researchers, and industry practitioners. The book provides in-depth analysis of communication strategies, audience engagement, and brand development within football contexts, making it an invaluable reference for understanding modern sports marketing dynamics and the application of integrated communications principles to one of the world's most prominent industries.

Key Features

Part of Routledge's Critical Research in Football series, offering academic rigour and industry-relevant insights into football marketing communications.

Covers integrated marketing communications strategies specifically tailored to the football industry, bridging theory and practical application.

Designed for students, researchers, and marketing professionals seeking evidence-based knowledge in sports marketing and communications management.

Published by Routledge, a leading academic publisher with expertise in sports management and business research literature.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 July 2022
Listed Since
14 January 2022

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