£146.61

Routledge Inside MTV - Music Broadcasting History & Cable Culture

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Description

Inside MTV explores the revolutionary impact of MTV on music broadcasting and popular culture since its launch in the 1980s. This Routledge publication examines how MTV became the third major breakthrough in music broadcasting, following the rise of Top Forty radio in the 1950s and progressive rock's influence on music exposure. The book investigates the evolution of cable television's music programming, including MTV, VH-1, and competing networks, whilst analysing the strategies, personalities, and promotional tactics that shaped the industry. Many music historians credit MTV with revitalising the music industry during the economic challenges of the late 1970s and early 1980s. Inside MTV provides essential insights into how music videos and cable broadcasting transformed contemporary film, fashion, and radio, making it invaluable for students of media history, music culture, and the entertainment industry.

Key Features

Inside MTV by Routledge examines the complete evolution of cable music broadcasting and MTV's role in reshaping the music industry.

The book analyses MTV's strategies, personalities, and promotional content that influenced contemporary film, fashion, and radio.

Explores the history of Top Forty radio and progressive rock broadcasting before MTV's transformative arrival in the 1980s.

Investigates competing cable networks including VH-1 and other music television platforms alongside MTV's development and impact.

Provides essential historical context for understanding how music videos and cable television fundamentally changed popular culture.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 October 2017
Listed Since
08 December 2017

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