£140.35

Routledge - How to Succeed in Cyberspace Business Guide

Name: Routledge - How to Succeed in Cyberspace Business Guide
Brand: Routledge
Price: 140.35 GBP
Availability: InStock

Encyclopedias & Subject Guides

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Description

Navigate the digital landscape with confidence using How to Succeed in Cyberspace by Routledge. This guide is built for professionals in large corporations and small enterprises alike who want to enter the digital world effectively. Unlike technical manuals, this book uses non-technical language written by a businessman for other business people, making it an accessible resource for career and enterprise growth. Learn how to identify emerging opportunities for personal and professional development in the online space. The book covers essential topics such as global marketing, communication strategies, and conducting market research within cyberspace. You will also find guidance on establishing your business presence and determining where to locate your premises in both the digital and physical worlds. Whether you are looking to build a new brand or expand your current reach, this book provides the foundation needed to thrive in a modern, connected economy.

Key Features

Written in non-technical language specifically for business people to ensure easy understanding without needing an IT background.

Provides strategies for marketing and communicating with a global audience to expand your reach beyond local borders.

Offers guidance on conducting market research in cyberspace to help make informed business decisions.

Helps you determine the best locations for your business premises in both cyberspace and the real world.

Covers the steps to set up your cyberspace business presence to build a professional digital identity.

Explores the new languages of cyberspace to help you communicate effectively in the digital environment.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138439525
Category: Books > Subjects > Reference > Encyclopedias & Subject Guides
Domain: Amazon UK
Release Date: 06 November 2017
Listed Since: 26 July 2017

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Routledge - How to Succeed in Cyberspace Business Guide

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