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Routledge Gendered Capitalism - Sewing Machine History Book

Name: Routledge Gendered Capitalism - Sewing Machine History Book
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

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Description

Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940 offers a deep look into the history of the gendered corporation. Published by Routledge as part of the International Studies in Business History series, this study examines how the Singer Sewing Machine Company shaped its global operations through ideas of domesticity and gender-specific cultures of sewing and embroidery. Unlike typical production-driven or culture-neutral analyses of multinational enterprises, this book examines both the supply and demand sides. It explores how the cultural worlds of consumers, primarily women, influenced the business strategies of the US-headquartered company in Spain and Mexico. This work provides a unique perspective on how gendered ideals impacted international business history during the late 19th and early 20th centuries.

Key Features

This Routledge publication examines the history of the gendered corporation and its impact on multinational business.

The text analyzes the Singer Sewing Machine Company operations in Spain and Mexico between 1850 and 1940.

It provides a study of how domesticity and sewing cultures shaped global business strategies.

The book focuses on both the supply and demand sides of the multinational enterprise.

This volume is part of the Routledge International Studies in Business History series.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367435128
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 06 May 2021
Listed Since: 19 November 2020

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This is the most expensive it has ever been. Walk away.

Routledge Gendered Capitalism - Sewing Machine History Book

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Price Distribution

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Description

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