£149.54

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Routledge Female Fans of the NFL - Sport and Gender Study

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Description

Explore the changing landscape of American football through this Routledge research volume. While sport has historically been defined as a male domain, women are increasingly identifying as dedicated supporters. This book examines how female fans navigate their roles within the NFL, moving from passive observers to highly desirable audiences for sports organizations and merchandisers. Part of the Routledge Research in Sport, Culture and Society series, this work looks at how women experience their fandom. It addresses the connection between identity formation, the commercialization of cultural practices, and gender hegemony. This text provides a deep look into how women take their place in the stands and influence the modern sports environment.

Key Features

Part of the Routledge Research in Sport, Culture and Society series for academic study.

Analyzes how women identify as supporters within the NFL and professional football.

Examines the impact of women as a desirable audience for sports organizations and merchandisers.

Investigates the connection between identity formation and the commercialization of culture.

Provides a sociological look at gender hegemony within the domain of professional sport.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 November 2015
Listed Since
28 September 2013

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