£174.99

Routledge Entrepreneurship at the Bottom of the Pyramid Book

Name: Routledge Entrepreneurship at the Bottom of the Pyramid Book
Brand: Routledge
Price: 174.99 GBP
Availability: InStock

Economics

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Description

Explore effective ways to combat poverty through business innovation with Entrepreneurship at the Bottom of the Pyramid by Routledge. This award-winning text is designed for students looking to understand the diverse range of entrepreneurial activities possible within developing countries. By focusing on real-world applications, the book helps readers learn how to create economic opportunities in underserved markets. The content blends academic theory with visual examples and practical learning activities. This approach helps students apply their knowledge to real-world scenarios and encourages thinking outside the box. The book starts with a clear foundation, introducing the fundamental concepts of poverty and the bottom of the pyramid to ensure a strong understanding of the subject matter. Recognized for its excellence, this book is a winner at the 2018 Hollywood Book Festival and the 2018 Great Northwest Book Festival, and it earned a Silver Award at the 2017 Nautilus Book Awards. It is an essential resource for anyone studying economics, business, or international development who wants to understand how entrepreneurship can drive social change.

Key Features

Award-winning educational content recognized by the Nautilus Book Awards, Great Northwest Book Festival, and Hollywood Book Festival.

Combines theoretical frameworks with visual examples to make complex economic concepts easier for students to grasp.

Includes practical learning activities designed to help readers apply business knowledge to real-world developing country scenarios.

Provides a foundational understanding of poverty and the bottom of the pyramid to set the stage for advanced study.

Encourages creative problem-solving and thinking outside the box to address global economic challenges.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138846546
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 03 August 2016
Listed Since: 08 August 2014

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Routledge Entrepreneurship at the Bottom of the Pyramid Book

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