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Routledge Enterprising Initiatives in Experience Economy - Routledge

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Description

Explore the intersection of culture and entrepreneurship with this groundbreaking Routledge book that examines how the experience economy shapes business value and social impact. Moving beyond traditional competitiveness metrics, this work integrates entrepreneurship with empowerment, linking experiential business models to broader cultural transformation. Part of the Routledge Studies in Entrepreneurship series, this volume addresses a gap in research by analysing both the economic and cultural dimensions of entrepreneurial ventures, offering insights into how businesses can create meaningful value within the experience economy whilst contributing to social development and community empowerment.

Key Features

Routledge Studies in Entrepreneurship series provides peer-reviewed academic research on business creation and venture development.

Examines the experience economy as a driver of entrepreneurial opportunity and cultural value creation.

Integrates entrepreneurship with empowerment to shift focus from consumer behaviour to value-focused business practices.

Analyses the cultural impact of entrepreneurship alongside traditional economic considerations.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 August 2014
Listed Since
02 January 2014

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