Routledge Enterprise Culture in Neoliberal India - Book 74

Explore the transformation of social and cultural attitudes in India through the lens of enterprise culture and entrepreneurship. This scholarly work examines how recent economic shifts have moved beyond simple financial changes to reshape the very fabric of Indian society. This volume brings together pioneering research to investigate how entrepreneurship influences diverse sectors including education, religion, and media. By looking at themes such as youth identity, gender relations, and class formation, the book provides a deep look into the changing social landscape of a neoliberal economy. Based on extensive empirical and ethnographic research, the contributors offer a detailed view of how enterprise culture manifests in urban politics, trade, and the workplace. It is an essential resource for those studying the intersection of economy, media, and social conduct in contemporary South Asia.