Routledge Enterprise Culture in Neoliberal India - Routledge Studies

This comprehensive academic work explores how enterprise culture and entrepreneurship have reshaped Indian society over recent decades, extending far beyond economic impact to fundamentally alter social attitudes and conduct. Drawing on extensive empirical and ethnographic research, the book examines enterprise culture across multiple dimensions including workplace dynamics, educational systems, religious institutions, commerce, cinema, media representation, youth identity formation, gender relations, class development and urban governance. Scholars and students of South Asian studies, sociology, anthropology and development studies will find this Routledge Contemporary South Asia Series volume essential for understanding the complex interplay between neoliberal economic policies and cultural transformation in contemporary India.