£125.00

Routledge Enterprise Culture in Neoliberal India - Book 74

Name: Routledge Enterprise Culture in Neoliberal India - Book 74
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the transformation of social and cultural attitudes in India through the lens of enterprise culture and entrepreneurship. This scholarly work examines how recent economic shifts have moved beyond simple financial changes to reshape the very fabric of Indian society. This volume brings together pioneering research to investigate how entrepreneurship influences diverse sectors including education, religion, and media. By looking at themes such as youth identity, gender relations, and class formation, the book provides a deep look into the changing social landscape of a neoliberal economy. Based on extensive empirical and ethnographic research, the contributors offer a detailed view of how enterprise culture manifests in urban politics, trade, and the workplace. It is an essential resource for those studying the intersection of economy, media, and social conduct in contemporary South Asia.

Key Features

Covers a wide range of themes including workplace dynamics, education, religion, and trade within the Indian context.

Examines the impact of enterprise culture on youth identity, gender relations, and class formation.

Provides insights into how media and films reflect and shape changing social and cultural attitudes.

Utilizes extensive empirical and ethnographic research to present grounded academic findings.

Part of the Routledge Contemporary South Asia Series for specialized academic study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041570541X
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 10 October 2013
Listed Since: 09 May 2013

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Routledge Enterprise Culture in Neoliberal India - Book 74

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