Routledge - Education and the Culture of Consumption

Explore the shifting landscape of modern schooling with Education and the Culture of Consumption: Personalisation and the Social Order. For nearly two centuries, the school has functioned through a bureaucratic model designed to prepare workers for the era of mass production. This traditional structure helped create a mass consumer base accustomed to accepting standard offerings rather than expressing specific needs. This book examines the emergence of a revised educational code centered on personalisation. It analyzes how this concept operates on two distinct levels. First, it looks at personalisation as a new way to deliver public services. Second, it investigates how personalisation acts as a new grammar for schools, introducing new flexibilities in both organizational structure and pedagogical processes. Readers will gain insight into how these changes impact the social order and the fundamental role of education in a changing world. This text is an essential resource for those studying the sociology of education and the evolving relationship between schooling and consumer culture.