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Routledge Ecological Marketing in EU Cities - Routledge Urban Studies

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Description

Ecological Marketing in EU Cities examines the intersection of sustainable business practices and urban development across European metropolitan areas. This Routledge Studies in Urbanism and the City volume explores how brands and corporate identities are reshaping marketing strategies to align with environmental objectives and ecological principles. The book provides essential insight into contemporary approaches to sustainable marketing, corporate responsibility, and urban innovation, offering readers a comprehensive understanding of how European cities are driving ecological transformation through marketing and brand strategy. Ideal for marketing professionals, urban planners, corporate strategists, and students of business and urbanism seeking to understand the future of sustainable urban development.

Key Features

Part of the Routledge Studies in Urbanism and the City series, providing authoritative academic analysis of urban marketing and sustainability.

Focuses on ecological marketing strategies deployed across major EU cities, connecting environmental responsibility with brand and corporate identity.

Covers the integration of sustainability principles into modern marketing practices and urban development initiatives.

Essential reading for professionals in sales, marketing, brands and corporate identity sectors working in or studying European urban contexts.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 March 2026
Listed Since
15 November 2025

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No barcode data available

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