Routledge Demand Driven Strategic Planning - Business Book

Demand Driven Strategic Planning by Marcos Fava Neves provides a fresh perspective for students and business practitioners. This book introduces an integrated approach to strategic planning that helps companies navigate complex market environments. By focusing on demand-driven decisions, the text helps bridge the gap between long-term goals and short-term execution. Readers will learn to view a company as an integrated network of relationships that must be accounted for during the planning process. The framework also introduces collective-action thinking, which explores the potential for cooperation between competitors. This comprehensive guide offers a clear structure for anyone looking to improve how their organization approaches strategic decision-making and long-term growth.