Routledge Demand Driven Strategic Planning - Routledge Business Strategy

Demand Driven Strategic Planning by Routledge offers an integrated approach to strategic planning that bridges the critical gap between long- and short-term organisational strategy. Marcos Fava Neves presents a distinctive framework centred on three key principles: strongly demand-driven decision-making that aligns immediate actions with long-term vision, a network perspective that recognises the company as an interconnected system of relationships requiring strategic consideration, and collective-action thinking that enables productive cooperation between competitors. This comprehensive guide is designed for both students and practitioners seeking a modern perspective on strategic planning. The book provides clear, actionable frameworks for developing strategies that respond to market demands whilst maintaining organisational cohesion and fostering competitive advantage through collaborative approaches.