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Routledge Decolonising Approaches to Users and Audiences in the Global South

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Description

This scholarly volume from Routledge examines critical frameworks for understanding users and audiences in the Global South through a decolonial lens. Part of the Internationalizing Media Studies series, the book integrates context, theory, and methodological approaches to challenge conventional Western-centric perspectives on media consumption and audience engagement. Ideal for researchers, academics, and students in anthropology, sociology, media studies, and related disciplines seeking to decentre dominant narratives and develop more inclusive, culturally grounded understandings of how people in the Global South interact with media, technology, and information systems. This work contributes to broader conversations about epistemological justice and the necessity of situating audience research within postcolonial frameworks.

Key Features

Routledge publication offering rigorous academic treatment of decolonial media studies and audience research methodologies.

Integrates theory, context, and practical methods for studying users and audiences from Global South perspectives.

Part of the Internationalizing Media Studies series, connecting to broader scholarly conversations in the discipline.

Addresses anthropology and sociology of media consumption, technology adoption, and audience engagement practices.

Suitable for graduate-level study, academic research, and professional development in media, communication, and social science fields.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 December 2025
Listed Since
18 June 2025

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