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Routledge Culture and Economy in the Age of Social Media - Routledge

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Description

This comprehensive examination by Christian Fuchs explores the intricate relationship between culture and economy within social media platforms. The book investigates how individual and collective meanings shape stakeholder engagement across diverse platforms, whilst analysing the profit-generation mechanisms employed by social media companies. Fuchs scrutinises the labour systems that drive profitability, examines who constructs social media ideologies, and contextualises the conditions enabling their emergence. By synthesising cultural analysis with economic theory, this study provides essential insights into understanding social media as both a cultural phenomenon and an economic system, making it invaluable for students and scholars of sociology, anthropology, media studies, and digital culture.

Key Features

Examines the relationship between culture and economy within social media platforms and their operations.

Analyses how social media companies generate profits and the labour systems that sustain these models.

Investigates the ideologies created by and through social media, tracing their origins and contextual emergence.

Explores individual and collective meanings that stakeholders and participants assign to social media platforms.

Written by Christian Fuchs, a recognised authority on internet and social media analysis and theory.

Suitable for students and scholars studying sociology, anthropology, media studies, and digital culture.

Published by Routledge, a leading academic publisher of scholarly works on social sciences and cultural studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 January 2015
Listed Since
11 August 2014

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