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£150.08
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£150 today · previous high £150 · all-time low £137
Routledge Crisis Response Advertising: Insights from COVID-19
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Last 73 days · 73 data points (no recent data)
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Price distribution over 73 days • 2 price levels
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Most common price: £150 (58 days, 79.5%)
Price range: £137 - £150
Price levels: 2 different prices over 73 days
Description
Key Features
Routledge-published analysis of advertising strategies deployed during the COVID-19 pandemic crisis period.
Explores real-world implications and practical insights for crisis response marketing and brand communication.
Covers business and economic history perspectives on how organisations adapted advertising during global disruption.
Valuable resource for marketing professionals, business strategists, and academic researchers studying crisis management.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032328126
- Category
- Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Domain
- Amazon UK
- Release Date
- 31 July 2023
- Listed Since
- 01 February 2023
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