£136.81

Routledge - Crisis Response Advertising Book

Name: Routledge - Crisis Response Advertising Book
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Business & Economic History

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Description

Explore the evolving landscape of marketing with Crisis Response Advertising: Insights and Implications from COVID-19. Published by Routledge, this book provides a deep look into how advertising strategies changed during a global crisis. It is a significant resource for those studying business and economic history, offering a perspective on how brands navigated unprecedented challenges. This text is categorized within business, finance, and law, making it a valuable addition to any academic or professional library. By examining the real-world implications of the COVID-19 pandemic on communication strategies, readers gain a better understanding of how markets react to sudden shifts. Whether you are a student of economic history or a professional looking to understand past market behaviors, this Routledge publication offers a focused examination of a transformative era in advertising.

Key Features

Published by Routledge, a trusted name in academic and professional literature.

Focuses on the specific implications of advertising during the COVID-19 pandemic.

Provides valuable insights into business and economic history.

Categorized under business, finance, and law for targeted academic study.

Offers a detailed look at how crisis situations affect marketing responses.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032328126
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 31 July 2023
Listed Since: 01 February 2023

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Routledge - Crisis Response Advertising Book

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