Routledge - Crisis Communication: Managing Stakeholder Relationships

Organizations face constant threats from media blunders, social media activism, security issues, and natural disasters. These crises are often catastrophic, yet they also present opportunities for an organization to emerge stronger if handled correctly. While many resources focus on general crisis management, this book addresses a major gap in current research by focusing on the stakeholder perspective. Because stakeholders are central to both public relations and management functions, understanding their role is vital for organizational success. This text provides insights into managing these complex relationships during high-pressure situations like product tampering, accidents, or negligence. By centering the stakeholder voice, professionals can better navigate the challenges of modern crisis communication and build more resilient organizational structures.