£127.62

Routledge Contemporary Radio Programming Strategies Book

Name: Routledge Contemporary Radio Programming Strategies Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Explore the core principles of the radio industry with Contemporary Radio Programming Strategies from the Routledge Library Editions: Radio series. This text provides a deep analysis of the fundamental beliefs that define the radio enterprise, focusing on the essential balance between entertainment and information. While many resources focus strictly on specific formats, this book looks at the broader values and realities of the radio business. It aims to establish a foundation for understanding how entertainment programming functions within the industry. By examining these core concepts, readers can develop a stronger basis for creating effective programming strategies. This work is an essential resource for those looking to understand the underlying logic of radio programming and the common understandings that shape how the medium operates. It offers a perspective on the values that guide the business, providing a framework for both current professionals and students of media studies.

Key Features

Provides an in-depth analysis of the fundamental beliefs that define the radio enterprise.

Explores the relationship between entertainment and information within radio programming.

Offers a foundation for developing effective programming strategies based on industry values.

Goes beyond simple format descriptions to examine the realities of the radio business.

Part of the respected Routledge Library Editions: Radio series for academic and professional study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138215457
Category: Books > Subjects > Arts & Photography > Music > Styles
Domain: Amazon UK
Release Date: 23 September 2016
Listed Since: 30 April 2016

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Routledge Contemporary Radio Programming Strategies Book

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