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Routledge Contemporary Radio Programming Strategies - Routledge Library Editions

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Description

Contemporary Radio Programming Strategies, published by Routledge, is a comprehensive examination of radio broadcasting fundamentals first released in 1990. This scholarly work explores the core principles underlying the radio enterprise, examining how entertainment and information shape industry practices. The book develops a systematic framework of fundamental beliefs about radio's values and business realities, specifically focusing on entertainment programming strategies. Rather than simply cataloguing existing radio formats, this edition provides analytical depth and strategic insight for understanding programming decisions and their rationale within the broadcasting industry. The Routledge Library Editions series preserves this influential work for students, professionals, and researchers in media studies and broadcasting.

Key Features

Examines fundamental beliefs about radio entertainment and information as core to the broadcasting enterprise.

Provides strategic frameworks for understanding radio programming decisions and their business implications.

Originally published in 1990, offering established perspectives on radio industry values and practices.

Published by Routledge, a respected academic press specializing in media and communication studies.

Focuses on programming strategies beyond simply describing existing radio formats and classifications.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 September 2016
Listed Since
30 April 2016

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