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Routledge Consumption and Spirituality - Marketing Research Book

Amazon

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Description

Explore the connection between the material and the spiritual in this scholarly collection from Routledge. Part of the Interpretive Marketing Research series, this book examines how people consume spiritual products, services, experiences, and places. Through studies conducted by leading scholars in marketing, sociology, anthropology, and religious studies, the text addresses the cultural tension between the sacred and the profane in postmodern societies. This volume provides fresh perspectives on how various agents, including religious institutions, influence consumer behavior. It is an essential resource for those studying the intersection of culture, religion, and modern consumption patterns.

Key Features

This Routledge publication offers state-of-the-art studies on the consumption of spiritual products and services.

The book features research from leading scholars in interpretive consumer research, marketing, and sociology.

Readers can examine the relationship between the material and the spiritual within postmodern societies.

The collection includes diverse views from anthropology, cultural studies, and religious studies.

This volume explores how religious institutions and other agents impact the consumption of sacred experiences.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 August 2012
Listed Since
03 September 2010

Barcode

No barcode data available

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