£128.33

Routledge - Competitive Strength of Suppliers on ASEAN Markets

Name: Routledge - Competitive Strength of Suppliers on ASEAN Markets
Brand: Routledge
Price: 128.33 GBP
Availability: InStock

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Description

Explore the economic dynamics of global trade with this academic study from Routledge. Originally published in 1987, this book provides a detailed evaluation of the micro- and macroeconomic determinants that influence export performance within the Association of Southeast Asian Nations (ASEAN) markets. This research offers a comparative analysis of marketing strategies and economic environments used by major global players. By examining suppliers from Europe, Japan, and the United States, the text identifies how different regions compete and maintain their presence in Southeast Asian markets. It serves as a valuable resource for those studying international economics, global trade patterns, and the specific competitive advantages held by different international suppliers. This study helps readers understand the historical and structural factors that shaped trade relations between major economies and the ASEAN region.

Key Features

Comparative analysis of marketing strategies used by European, Japanese, and U.S. suppliers in Southeast Asian markets.

Evaluates micro- and macroeconomic determinants that impact export performance and trade success.

Provides a deep look into the economic environments affecting major exporters in the ASEAN region.

Authored by a group of experts including Jamuna P. Agarwal, Martin GroB, and Ulrich Hiemenz.

An essential academic resource for students and professionals in international economics and business law.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367290995
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 30 June 2020
Listed Since: 15 May 2020

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Routledge - Competitive Strength of Suppliers on ASEAN Markets

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