£111.26

Routledge Communicating Construction: PR and Strategy Book

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Description

Improve your understanding of public relations within the built environment with Communicating Construction: Insight, Experience and Best Practice. Published by Routledge, this book offers a wide-ranging exploration of PR and communication specifically tailored for the construction industry. Readers gain a clear introduction to the UK construction industry and its complex supply chains. The text moves beyond basic concepts to provide a deep look at communications theory, strategy, and technique. By studying various elements of PR in relation to the construction process, professionals can better navigate the specific reputational issues that arise in this sector. This resource provides a strategic overview through practical examples and success stories. It includes detailed case studies and personal perspectives that cover different parts of the built environment. Whether you are looking for academic theory or real-world application, this book delivers expert advice on managing communication and reputation within the construction field.

Key Features

Covers essential communications theory, strategy, and technique specifically for the construction sector.

Provides a detailed introduction to the UK construction industry and its various supply chains.

Includes practical examples and success stories to illustrate effective PR applications.

Offers in-depth case studies and personal perspectives on managing the built environment.

Addresses specific reputational issues and communication needs within the construction process.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 March 2021
Listed Since
01 September 2020

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