£71.94

Routledge Branding and Designing Disability Book

Name: Routledge Branding and Designing Disability Book
Brand: Routledge
Price: 66.38 GBP
Availability: InStock

Anthropology & Sociology

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Most common price: £86 (16 days, 48.5%)

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Description

Explore the intersection of design, branding, and social identity with this academic work from Routledge. Over the last fifty years, design and branding have expanded their influence across many domains, gaining the power to categorize people and define their perceived value. This book examines how these forces can be used to segregate or include individuals within society. This text argues that disability is often created and reified through current design and branding practices. By understanding these mechanisms, there is a path to use these same powers for social change. The book suggests that groups currently viewed as devalued can be redesigned and rebranded to participate more effectively in work, community, and civic life. It offers a new way to look at how we build the world around us and how those structures impact human participation and equality.

Key Features

Examines how design and branding influence social categories and human value in the modern market.

Investigates the ways current design practices create and segregate the concept of disability.

Offers a framework for using design as a tool for social change and community inclusion.

Discusses how redesigning social structures can help devalued groups participate in civic life.

Provides an academic perspective on the power of branding to redefine social participation.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415635381
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 25 June 2014
Listed Since: 04 April 2012

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Routledge Branding and Designing Disability Book

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