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Routledge Branding and Designing Disability: Routledge Advances Series

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Description

This innovative academic text examines how design and branding shape perceptions of disability and create social categories that influence human worth and participation. Over five decades, design and branding have become dominant forces in markets and beyond, wielding significant power to label and divide populations. The book argues that disability as a concept is constructed, reinforced, and segregated through current design and branding practices. Rather than accepting these constructs as fixed, the author demonstrates how groups designated as devalued can be undesigned, redesigned, and rebranded to enable seamless and equal participation in community, work, and civic life. This Routledge Advances in Disability Studies publication offers critical insight into how visual communication and market positioning intersect with disability studies, social change, and inclusive design practices.

Key Features

Examines the relationship between design, branding, and disability construction within Routledge's academic Disability Studies series.

Argues that disability categories are created and reinforced through design and branding rather than existing as fixed biological realities.

Explores how redesign and rebranding can facilitate equal participation of disabled people in community, work, and civic domains.

Published by Routledge as part of their Advances in Disability Studies collection for scholars and practitioners.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 June 2014
Listed Since
04 April 2012

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