£127.62

Routledge - Brand China in the Media: Transformation of Identities

Name: Routledge - Brand China in the Media: Transformation of Identities
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Business & Economic History

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Description

Explore the complex evolution of China's national identity through this academic study by Routledge. This book investigates how China perceives itself and how these perceptions are communicated via mass media. It provides a deep look at the internal dynamics of change that contribute to the emerging multifaceted 'China brand'. As China gains economic influence, it actively shapes the global strategic order through major programs like the Belt and Road initiative and the Asian Infrastructure Investment Bank. This text examines the tension China faces as a developing country attempting to manage its own rapid transformations while navigating its role on the world stage. It is a valuable resource for those studying business, economic history, and the impact of media on national identity.

Key Features

Examines the evolution of China's identity and how self-perceptions are represented through mass media channels.

Analyzes the development of the multifaceted 'China brand' in the context of growing global economic influence.

Provides insight into strategic global programs including the Belt and Road initiative and the Asian Infrastructure Investment Bank.

Explores the internal dynamics of change within a developing country managing rapid societal and economic shifts.

Offers a detailed look at how China shapes the global economic and strategic order through proactive leadership.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367335018
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 03 September 2019
Listed Since: 04 April 2019

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Routledge - Brand China in the Media: Transformation of Identities

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