£136.81

Routledge Brand China in the Media - Routledge Identity Transformation

Name: Brand China in the Media - Routledge Identity Transformation
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Business & Economic History

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Description

This Routledge book examines China's identity transformations with a focus on self-perceptions and their representations in mass media. By exploring the internal dynamics of change, it analyses the emerging multifaceted 'China brand' and how the country has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the 'Belt and Road' initiative. The work considers how China, as a developing country, manages its own transformations whilst carving out its international position. Essential reading for understanding modern China's communication strategies and evolving global identity in contemporary media landscapes.

Key Features

Examines China's identity transformations and self-perceptions as represented in mass media coverage and communication.

Analyses the emerging multifaceted 'China brand' through the lens of internal dynamics and strategic change.

Explores China's proactive stance in shaping global economic order via initiatives like the Asian Infrastructure Investment Bank.

Investigates the 'Belt and Road' initiative and its role in China's international brand development and positioning.

Published by Routledge, providing scholarly expertise in business, economic history and international relations.

Suitable for students and professionals studying China's media representation, economic development and global strategy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367335018
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 03 September 2019
Listed Since: 04 April 2019

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Routledge Brand China in the Media - Routledge Identity Transformation

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