Routledge - Beijing Jeep: A Case Study Of Western Business In China

Explore the complex history of international commerce through Beijing Jeep: A Case Study Of Western Business In China. Published by Routledge, this book examines the era when China opened its doors to Western markets in the late 1970s. As Western businesses rushed to enter the most populous nation on earth, boardrooms anticipated massive growth in consumer goods, from electronics to personal computers. This study provides a detailed look at the unique period when Western capitalist institutions attempted to operate within a communist state under the leadership of Deng Xiaoping. It tracks the decade of experimentation and economic shifts leading up to the events in and around Tiananmen Square. For students and professionals interested in international business, accounting, and the evolution of global markets, this text offers a deep look into one of the most significant economic transitions of the modern age.