£137.61

Routledge - Beijing Jeep: A Case Study Of Western Business In China

Name: Routledge - Beijing Jeep: A Case Study Of Western Business In China
Brand: Routledge
Price: 137.61 GBP
Availability: InStock

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Description

Explore the complex history of international commerce through Beijing Jeep: A Case Study Of Western Business In China. Published by Routledge, this book examines the era when China opened its doors to Western markets in the late 1970s. As Western businesses rushed to enter the most populous nation on earth, boardrooms anticipated massive growth in consumer goods, from electronics to personal computers. This study provides a detailed look at the unique period when Western capitalist institutions attempted to operate within a communist state under the leadership of Deng Xiaoping. It tracks the decade of experimentation and economic shifts leading up to the events in and around Tiananmen Square. For students and professionals interested in international business, accounting, and the evolution of global markets, this text offers a deep look into one of the most significant economic transitions of the modern age.

Key Features

Examines the historical context of China opening its economy to Western business interests starting in the late 1970s.

Analyzes the unique relationship between Western capitalist institutions and the communist state during the Deng Xiaoping era.

Provides a detailed case study regarding the economic ambitions and market expectations of global corporations entering China.

Covers the decade of economic experimentation and business development leading up to the events at Tiananmen Square.

Offers valuable insights for readers studying international business, finance, and global economic history.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367096129
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 13 June 2019
Listed Since: 26 July 2019

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Routledge - Beijing Jeep: A Case Study Of Western Business In China

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