£124.92

Routledge Beauty Unleashed - Aesthetics in Marketing Book

Name: Routledge Beauty Unleashed - Aesthetics in Marketing Book
Brand: Routledge
Price: 118.4 GBP
Availability: InStock

International

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Last 68 days • 68 data points (No recent data available)

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Price distribution over 68 days • 3 price levels

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Most common price: £125 (43 days, 63.2%)

Price range: £118 - £129

Price levels: 3 different prices over 68 days

Description

Explore the profound connection between visual appeal and commercial success with Beauty Unleashed: The Value of Aesthetics in Marketing. Published by Routledge, this book offers a deep study of how the concept of beauty affects everyday objects, brands, and consumer markets. While beauty is often discussed in the context of fine arts like painting, sculpture, or music, this work examines its practical application in the business world. It moves past traditional artistic definitions to show how aesthetic value functions as a tangible asset that brands can use to gain an advantage. Author Alvarez del Blanco provides a systematic analysis of how beauty works within commonplace objects. This text is an essential resource for understanding how visual elements influence market perception and brand strength. It bridges the gap between aesthetic theory and market reality, offering a fresh perspective on how design and beauty drive value in modern commerce.

Key Features

Provides a systematic analysis of how beauty functions within brands and everyday objects to influence market perception.

Explores the transition of beauty from a traditional artistic concept to a practical asset used in the marketplace.

Offers a deep study of how aesthetic value impacts consumer understanding of products and brand identity.

Moves beyond classical definitions of art to examine the commercial power of aesthetics in modern business.

Written by Alvarez del Blanco to provide a scholarly yet practical look at the role of design in commerce.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 036711240X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 31 March 2020
Listed Since: 22 October 2019

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Routledge Beauty Unleashed - Aesthetics in Marketing Book

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