£136.45

Routledge - An Introduction to Political Communication Book

Name: Routledge - An Introduction to Political Communication Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Illustrated

Language Study & Reference

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Description

Explore the complex connections between politics, media, and democracy with An Introduction to Political Communication. Published by Routledge, this text provides a detailed look at how political processes function within the UK, the USA, and other modern societies. Brian McNair examines the strategic ways that different groups, including politicians, trade unions, and non-governmental organizations, utilize media platforms to reach audiences. This book covers a wide range of topics, from the impact of political media to the specific roles of advertising, marketing, and public relations. Readers will gain insight into communication practices across all levels of society, ranging from local grassroots campaigning to the activities of international bodies and national governments. It is an essential resource for understanding how information shapes the political landscape and affects democratic life in a rapidly changing world.

Key Features

Examines the relationship between politics, media, and democracy in the UK, USA, and contemporary societies.

Analyzes how various groups like trade unions, pressure groups, and NGOs use media to communicate.

Provides dedicated chapters on the effects of political media and the role of political advertising.

Covers communication practices at every level, from grassroots campaigning to international government bodies.

Includes study of marketing, public relations, and the activities of non-governmental organizations.

Product Specifications

Brand: Routledge
Model: Illustrated
Format: hardcover
ASIN: 0415307074
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 01 May 2003
Listed Since: 12 January 2007

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Routledge - An Introduction to Political Communication Book

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