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£150 today · usual range £137–£151 · best ever £137

Routledge An Introduction to Political Communication - Routledge

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£151.26 £135.40 £138.86 £142.32 £145.78 £149.24 £152.70 25 July 2026 11 August 2026 29 August 2026 16 September 2026 04 October 2026
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Description

An Introduction to Political Communication explores the relationship between politics, the media and democracy across the UK, the USA and other contemporary societies. This comprehensive guide by Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organisations and terrorist organisations utilise media channels to advance their objectives. The book covers political media and their effects on public opinion, the strategic use of political advertising, marketing and public relations in campaigns, and the communication practices of organisations operating at every level - from grassroots campaigning initiatives through to government departments and international bodies. This essential text provides insight into how modern political actors shape narratives, influence audiences and navigate the media landscape in democratic systems.

Key Features

An Introduction to Political Communication by Brian McNair analyses how politicians and advocacy groups use media to engage democratic audiences.

Routledge's Communication and Society series situates this text within broader frameworks of media studies and political theory.

The book examines political advertising, marketing and public relations strategies employed in contemporary political campaigns.

Coverage includes communication practices across organisational levels, from grassroots movements to international governmental bodies.

This political communication guide explores media effects and the relationship between democracy, politics and mass communication systems.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 May 2003
Listed Since
12 January 2007

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