Routledge Airline e-Commerce: Log on. Take off. Book

Explore the massive evolution of the aviation industry with Airline e-Commerce: Log on. Take off. published by Routledge. This book tracks the journey from the very first online ticket sales by Alaska Airlines and British Midland in 1995 to the modern era, where global online travel generates over half a trillion dollars in annual revenue. Readers will gain a clear understanding of how digital platforms have transformed airline business models, travel markets, and consumer behavior. The text examines how airlines use e-commerce for more than just marketing and sales, utilizing these digital tools to provide unique services and capabilities that cannot be replicated in the physical world. It is an essential resource for understanding the digital shift in the aviation sector and the resulting changes in how the world travels.