£145.00

Routledge AI Marketing Essentials - Concepts and Practice

Name: Routledge AI Marketing Essentials - Concepts and Practice
Brand: Routledge
Price: 145.0 GBP
Availability: InStock

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Description

Master the changing landscape of digital commerce with AI Marketing Essentials: Concepts and Practice for the Digital Age. Published by Routledge, this book provides a foundation for understanding how artificial intelligence impacts modern marketing strategies. As businesses move further into the digital era, staying informed about technological shifts becomes a necessity. This text covers the fundamental concepts required to navigate the intersection of technology and business. It is designed for those looking to understand the practical applications of AI within the context of e-commerce and digital marketing. Whether you are a student, a professional, or a business leader, this resource offers a structured approach to learning how digital tools are reshaping the industry. By focusing on both theory and practice, the book helps readers prepare for the demands of the modern digital age. Improve your understanding of e-commerce trends and the technological tools that drive them with this Routledge publication.

Key Features

Comprehensive coverage of AI marketing concepts and their practical applications in the current digital age.

Published by Routledge, a trusted name in academic and professional business literature.

Designed specifically for those studying or working within the e-commerce and digital business sectors.

Provides a foundational understanding of how technology influences modern marketing practices.

Offers insights into the digital age to help professionals stay current with industry trends.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032818832
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 28 May 2026
Listed Since: 16 December 2025

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Routledge AI Marketing Essentials - Concepts and Practice

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