£123.59

Routledge Agenda Setting: Media, Public Opinion, and Policy

Name: Routledge Agenda Setting: Media, Public Opinion, and Policy
Brand: Routledge
Price: 122.61 GBP
Availability: InStock

Communication

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Description

Explore the significant impact of news media on defining daily issues through this comprehensive collection. Known as the agenda-setting influence of mass communication, this topic has seen massive growth in research over the last two decades. Following the foundational work of McCombs and Shaw, this volume gathers essential studies that track the evolution of the field. This book serves as a vital resource for understanding how mass media shapes public perception and influences the direction of public policy. It covers the major phases of research, ranging from initial hypothesis testing to the study of contingent conditions that affect media influence. Readers can examine the natural history of public issues and how communication dynamics drive political and social agendas. Whether you are studying communication theory or the mechanics of policymaking, this Routledge publication provides a deep look into the power of the press in modern society.

Key Features

Comprehensive collection covering the major research phases of agenda-setting theory and mass communication influence.

Includes foundational studies following the seminal empirical research of McCombs and Shaw.

Examines the specific conditions that affect the strength of media influence on public opinion.

Analyzes the natural history of public issues and how they move through the social landscape.

Provides detailed insights into how mass media influence impacts the development of public policy.

Offers a structured look at tests regarding the basic hypothesis of agenda-setting influence.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138175994
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 14 December 2016
Listed Since: 07 October 2016

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Routledge Agenda Setting: Media, Public Opinion, and Policy

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