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£140.51
Routledge Addiction as Consumer Choice - Marketing Studies
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Description
Key Features
Examines the cognitive dimension of addiction and how it influences consumer decision-making processes.
Analyzes the cycle of immediate reward pursuit versus long-term detrimental outcomes in consumer behavior.
Covers a wide range of addictive behaviors including substance abuse and behavioral compulsions like gambling.
Integrates perspectives from behavioral economics and neurophysiology to explain consumption patterns.
Part of the recognized Routledge Studies in Marketing series for academic and professional insight.
Provides detailed study on the patterns of lapse, resolution, and relapse in consumer habits.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415703204
- Domain
- Amazon UK
- Release Date
- 15 February 2016
- Listed Since
- 15 April 2015
Barcode
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