£140.51

Routledge Addiction as Consumer Choice - Marketing Studies

Name: Routledge Addiction as Consumer Choice - Marketing Studies
Brand: Routledge
Price: 131.92 GBP
Availability: InStock

Call Centre Management

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Most common price: £138 (33 days, 84.6%)

Price range: £132 - £141

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Description

Explore the complex relationship between consumer behavior and addictive patterns in Addiction as Consumer Choice: Exploring the Cognitive Dimension. Part of the Routledge Studies in Marketing series, this book examines why individuals pursue immediate rewards even when they face long-term negative consequences. This text looks at the cycle of desire, consumption, and relapse that defines many behaviors. It moves beyond simple explanations to look at how addiction manifests in both substance abuse and behavioral compulsions, such as excessive gambling or uncontrollable shopping. By examining these patterns through the lenses of behavioral economics and neurophysiology, the book provides a deeper look into the cognitive dimensions of consumer choice. Whether you are studying marketing, psychology, or behavioral economics, this work offers a detailed perspective on why certain consumption habits become difficult to control. It is a valuable resource for understanding the psychological drivers behind modern consumer habits and the cognitive processes that lead to compulsive behaviors.

Key Features

Examines the cognitive dimension of addiction and how it influences consumer decision-making processes.

Analyzes the cycle of immediate reward pursuit versus long-term detrimental outcomes in consumer behavior.

Covers a wide range of addictive behaviors including substance abuse and behavioral compulsions like gambling.

Integrates perspectives from behavioral economics and neurophysiology to explain consumption patterns.

Part of the recognized Routledge Studies in Marketing series for academic and professional insight.

Provides detailed study on the patterns of lapse, resolution, and relapse in consumer habits.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415703204
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 February 2016
Listed Since: 15 April 2015

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Routledge Addiction as Consumer Choice - Marketing Studies

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