Routledge - A China Business Primer: Ethics, Culture, and Relationships

Building successful business connections with China requires more than just economic strategy. As global tensions and recent global events have highlighted, there are significant gaps in how Western and Chinese entities interact. This book provides the necessary foundation for anyone looking to develop mutual trust and improve professional relations with China in the coming decades. This primer addresses the difficulties faced by government officials, business leaders, and ethicists when communicating about policy and ethics across the China-West divide. Instead of falling into an us-versus-them mindset, readers will learn how to engage with Chinese perspectives on business ethics. It is an essential resource for professionals who need to navigate complex cultural landscapes and bridge the communication gap to ensure long-term success in international business environments.