£160.59

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23 days of data · current price £161

Employer Branding: HR and Marketing Intersection

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Description

This comprehensive resource explores the convergence of human resources and marketing in building strong employer brands. Discover how organisations can align recruitment strategies with brand positioning to attract and retain top talent. The book examines practical approaches to crafting authentic employer value propositions, leveraging employee advocacy, and measuring the impact of employer branding initiatives on organisational performance. Business Science Reference provides essential insights for HR professionals, marketing leaders, and organisational development specialists seeking to strengthen their competitive advantage through strategic employer branding.

Key Features

Explores the critical intersection between human resources practices and marketing strategies in employer branding.

Provides frameworks for developing and implementing authentic employer value propositions that resonate with target talent.

Examines practical methodologies for measuring employer brand effectiveness and its influence on recruitment outcomes.

Offers insights from Business Science Reference on aligning organisational culture with external brand messaging.

Addresses employee advocacy and retention strategies linked to strong employer brand positioning.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 November 2025
Listed Since
17 July 2025

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