£152.40

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Psychology Press Modern Methods for Business Research - Quantitative Methodology

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Description

Modern Methods for Business Research introduces the latest popular approaches for conducting business research, authored by leading authorities in their respective fields. This volume from Psychology Press focuses on practical application with minimal mathematical derivations, making advanced methodologies accessible to practitioners and researchers. The content is organised within three interrelated topics: Measurement, Decision Analysis, and Modeling. Chapters on measurement explore generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling techniques. Decision analysis chapters feature applied location theory models and data envelopment analysis, providing tools for strategic organisational decisions. This quantitative methodology series volume serves as a comprehensive reference for business professionals seeking to understand and implement contemporary research methods.

Key Features

Modern Methods for Business Research covers measurement, decision analysis, and modeling within a single comprehensive framework for business applications.

Psychology Press presents chapters authored by leading subject-matter authorities who provide practical understanding with minimal mathematical derivations required.

The quantitative methodology series explores generalisability theory, latent trait models, latent class models, and multi-faceted Rasch modeling for measurement applications.

Decision analysis content includes applied location theory models and data envelopment analysis techniques for organisational problem-solving and strategy development.

This business research volume balances rigorous methodology with accessibility, making advanced quantitative approaches practical for researchers and practitioners alike.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 March 1998
Listed Since
23 December 2006

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No barcode data available

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