Routledge Power And Persuasion: Ideology And Rhetoric In Yugoslavia

Explore the historical transformation of post-war Yugoslavia through this detailed study by Lilly. Following the rise of the Communist Party of Yugoslavia (CPY) after the Second World War, the nation faced the massive task of reshaping its entire social foundation. This book examines how the CPY sought to move beyond political and economic restructuring to influence the core values, morals, and social behaviors of its citizens. Based on extensive archival research, this work tracks the struggle to achieve social and cultural change. It analyzes the methods used to promote a vision of peace and prosperity where mutual exploitation would be eliminated. Readers will find a deep look into how oral and written communication served as tools for this massive societal shift. This is an essential resource for students and historians interested in the history of Eastern Europe and the methods of political influence during the mid-20th century.