£10.79

Penguin - The Power of Habit by Charles Duhigg - Book

9781847946249

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Description

Discover why we do what we do and how to change your life with The Power of Habit. In this book, award-winning journalist Charles Duhigg explores the scientific study of habits to explain why some people and companies struggle to change while others succeed. By visiting laboratories where neuroscientists study how habits reside in the brain, Duhigg provides a look into the mechanics of human behavior. You will learn how specific habits helped shape the success of high achievers like Olympic swimmer Michael Phelps and leaders like the Starbucks CEO. Whether you want to understand personal routines or organizational change, this book offers a deep look into the world of habit formation. It is an essential read for anyone interested in psychology and the science of how we can remake ourselves.

Key Features

Written by award-winning journalist Charles Duhigg to explain the science behind human behavior and habit formation.

Explores neuroscientific research to show exactly where habits reside in the human brain.

Examines real-world success stories including Olympic swimmer Michael Phelps and the Starbucks CEO.

Provides insights into why certain individuals and companies struggle to change while others succeed quickly.

Offers a scientific look at the world of habit studies to help you understand how to set new habits.

Product Specifications

Brand
Penguin
Format
paperback
Domain
Amazon UK
Release Date
07 February 2013
Listed Since
03 July 2012

Barcode

No barcode data available

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