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Oxford University Press - Narrative Politics: Stories and Collective Action

9780199324460

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£68.73 £53.78 £57.04 £60.30 £63.57 £66.83 £70.09 10 June 2026 20 June 2026 01 July 2026 12 July 2026 23 July 2026

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Description

Why do leaders use stories to motivate people? In Narrative Politics: Stories and Collective Action, Frederick W. Mayer addresses two fundamental questions that have shaped social science. The first examines how individuals unite to act in their common interest. The second explores a phenomenon often overlooked by researchers: the reliance on storytelling to drive collective movement. This book looks at why activists, political candidates, organizers, and even coaches and generals rely so heavily on narratives to achieve their goals. Whether it is a candidate soliciting votes or a coach motivating a team, stories play a central role in mobilizing groups. By recognizing the power of these narratives, Mayer provides a new way to understand how people come together and how collective action is sparked in the modern world.

Key Features

Explores the connection between storytelling and how individuals come together to act in their common interests.

Examines why political candidates, activists, and organizers use narratives to solicit votes and seek new members.

Analyzes the role of stories in leadership contexts, from generals rallying troops to coaches motivating players.

Addresses long-standing questions in social science regarding the mechanics of collective action.

Provides a deep look at why storytelling is a primary tool used by those seeking to drive social and political change.

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