£72.92

Oxford University Press - Behavioral Economics and Public Health

Name: Oxford University Press - Behavioral Economics and Public Health
Brand: Oxford University Press
Price: 72.92 GBP
Availability: InStock

Health Psychology

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£73 today · usual range £68–£81 · best ever £68

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Description

Explore how behavioral economics provides new solutions to urgent public health challenges. This book from Oxford University Press applies groundbreaking insights to the persistent issues of health behaviors and behavior change. It addresses fundamental questions such as how to persuade individuals to eat healthy, how to manage weight, and how health professionals can communicate risks so they are actually heeded. This text serves as a foundational resource for understanding how modifying tools like food labeling can inform better nutritional choices. By bridging the gap between economic principles and medical science, it offers a unique perspective on improving public health outcomes through smarter communication and environmental design. Whether you are studying health psychology or working in medical sciences, this book provides the necessary framework to understand the mechanics of human decision-making in a health context.

Key Features

Applies behavioral economics principles to solve modern public health problems and behavior change challenges.

Provides a primer on the most relevant economic insights for health professionals and researchers.

Examines methods for improving communication of health risks to ensure they are understood and acted upon.

Discusses practical applications for food labeling to help consumers make healthier dietary choices.

Offers strategies for persuading individuals to adopt healthy eating habits and weight management goals.

Product Specifications

Brand: Oxford University Press
Format: paperback
ASIN: 019939833X
Category: Books > Subjects > Science, Nature & Maths > Medicine > Medical Sciences A-Z > Health Psychology
Domain: Amazon UK
Release Date: 01 October 2015
Listed Since: 01 April 2015

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Oxford University Press - Behavioral Economics and Public Health

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