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£46.99
Oxford University Press Oxford Handbook of Science and Medicine in the Classical World
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Description
Key Features
Comprehensive historical synthesis covering the period from 650 BCE to 650 CE.
Detailed focus on the scientific and medical advancements of ancient Greece and Rome.
Broad geographic scope including insights into Egypt, Mesopotamia, India, and China.
Explore the evolution of media studies with The Mass Audience: Rediscovering the Dominant Model from the Routledge Communication Series. This work examines how the concept of the audience emerged in the early 20th century as a large, unified collection of people connected through media exposure. For decades, this mass audience construct served as the primary way for industry, government, and social theorists to map and understand people. Because this model became so pervasive, it is often taken for granted in modern discourse. This book revisits that history, reopening inquiry into the meaning and impact of the dominant model that shaped how we view media consumption. It provides a necessary look at the foundations of communication theory and how these historical perspectives continue to influence the study of audiences today.
In-depth coverage of the early Greek era through the mid-fourth century BCE.
Analysis of the Hellenistic era from the time of Aristotle to the end of the Roman Republic.
Product Specifications
- Brand
- Oxford University Press
- Format
- paperback
- ASIN
- 0197611966
- Domain
- Amazon UK
- Release Date
- 27 April 2022
- Listed Since
- 18 June 2021
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