New Frontiers of the Automobile Industry - Palgrave Macmillan - Image 1

£115.86

MACMILLAN New Frontiers of the Automobile Industry - Palgrave Macmillan

Name: New Frontiers of the Automobile Industry - Palgrave Macmillan
Brand: MACMILLAN
Price: 115.86 GBP
Availability: InStock

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Description

Explore the rapid transformation of the global automobile industry with this comprehensive academic study. This book examines the current state of change driven by digital technology developments and shifting institutional landscapes. As marketing, design, and production centers relocate to emerging economies, the industry faces a period of intense transition. Readers will gain insights into the rise of new mobility systems, including electric and autonomous vehicles. The text addresses the fundamental challenges faced by original equipment manufacturers (OEMs) and industry newcomers as they attempt to maintain competitiveness and ensure long-term sustainability in a shifting global market. Featuring contributions from specialists, this work provides a detailed overview of how geography and technology are reshaping the automotive world.

Key Features

Analyzes the impact of digital technologies and institutional changes on the global automotive landscape.

Examines the relocation of production, design, and marketing centers to emerging economies.

Covers the development of new mobility systems such as electric and autonomous vehicles.

Provides research on how OEMs and new market entrants can maintain a competitive edge.

Offers professional perspectives from specialists on industry sustainability and transformation.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030188833
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 08 January 2021
Listed Since: 15 November 2020

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MACMILLAN New Frontiers of the Automobile Industry - Palgrave Macmillan

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