New Frontiers of the Automobile Industry - Emerging Markets - Image 1

£127.31

MACMILLAN New Frontiers of the Automobile Industry - Emerging Markets

Name: New Frontiers of the Automobile Industry - Emerging Markets
Brand: MACMILLAN
Price: 127.31 GBP
Availability: InStock

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£127 today · previous high £127 · all-time low £116

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Description

This comprehensive academic volume examines the transformative forces reshaping the global automobile sector, analysing how digital technologies and institutional shifts are redefining competition and sustainability. The book addresses the industry's ongoing transition as manufacturing, design and marketing operations relocate to emerging economies, whilst new mobility solutions including electric and autonomous vehicles gain momentum. Through contributions from automobile specialists, the work explores how original equipment manufacturers and new entrants can navigate these challenges, maintain competitiveness and build sustainable business models in an era of rapid technological change and geographic restructuring. Essential reading for professionals, academics and policymakers interested in understanding the complex dynamics of automotive industry evolution.

Key Features

Palgrave Macmillan publication offering expert analysis of digital transformation reshaping the global automobile sector.

Examines relocation of production, design and marketing centres from established to emerging economies.

Addresses competitive strategies for original equipment manufacturers and new entrants in the evolving market.

Covers new mobility systems including electrical and autonomous vehicle technologies and their market impact.

Features contributions from specialists providing diverse perspectives on institutional and technological challenges.

Part of the Palgrave Studies of Internationalization in Emerging Markets series, connecting automotive change to broader economic trends.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030188833
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 08 January 2021
Listed Since: 15 November 2020

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MACMILLAN New Frontiers of the Automobile Industry - Emerging Markets

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