MACMILLAN New Frontiers of the Automobile Industry - Palgrave Macmillan

Explore the rapid transformation of the global automobile industry with this comprehensive academic study. This book examines the current state of change driven by digital technology developments and shifting institutional landscapes. As marketing, design, and production centers relocate to emerging economies, the industry faces a period of intense transition. Readers will gain insights into the rise of new mobility systems, including electric and autonomous vehicles. The text addresses the fundamental challenges faced by original equipment manufacturers (OEMs) and industry newcomers as they attempt to maintain competitiveness and ensure long-term sustainability in a shifting global market. Featuring contributions from specialists, this work provides a detailed overview of how geography and technology are reshaping the automotive world.