Edward Elgar Publishing Neuroeconomics and the Firm - Edward Elgar Publishing

Explore a new dimension of business theory with Neuroeconomics and the Firm. While the study of the ideal firm spans centuries, understanding the specific drivers of success and failure remains a complex challenge. This pioneering book addresses this gap by bringing together leading researchers to investigate the concept of the firm through a neuroscientific lens. Traditional economic views suggest a firm exists to maximize shareholder wealth, treating resources as commodities governed by supply and demand curves. While standard business practices focus on strategic, operational, and resource management objectives, this work offers a different perspective. By integrating neuroscience into economic study, this volume provides a fresh look at how organizational structures and decision-making processes function. This text is an essential resource for those looking to understand the intersection of biology and economics. It moves beyond traditional management models to offer insights into the underlying mechanisms that shape how firms operate in a modern economy.