McGraw-Hill Marketing Research with Student DVD - Image 1

£111.47

McGraw-Hill Education McGraw-Hill Marketing Research with Student DVD

Name: McGraw-Hill Marketing Research with Student DVD
Brand: McGraw-Hill Education
Price: 99.0 GBP
Availability: InStock

Brands & Corporate Identity

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Most common price: £99 (38 days, 62.3%)

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Description

Master the complexities of research-supported marketing decisions with this comprehensive guide from McGraw-Hill Education. Written by experienced authors Donald Cooper and Pamela Schindler, this text provides a clear path into the professional world of marketing research. By drawing on years of teaching and industry connections, the authors bring real-world insights directly to the reader. This edition stands out through its fresh visual approach and practical examples that help bridge the gap between theory and practice. Instead of focusing solely on abstract concepts, the content utilizes the authors' extensive experience to provide a realistic look at how researchers operate in the field today. Whether you are a student or a professional, this resource offers the practical knowledge needed to navigate the challenging landscape of modern marketing decisions. The included student DVD serves as a valuable companion to the core text, enhancing the overall learning experience.

Key Features

Practical industry insights from authors Donald Cooper and Pamela Schindler who bring years of research and teaching experience to the text.

Real-world application through practical examples that illustrate how research supports effective marketing decisions.

A fresh visual approach designed to make complex research methods easier to understand and apply.

Direct access to professional perspectives through the authors' extensive contacts within the research industry.

Comprehensive coverage of marketing research fundamentals tailored for students and professionals alike.

Includes a student DVD to supplement the core textbook material for a complete learning package.

Product Specifications

Brand: McGraw-Hill Education
Format: hardcover
ASIN: 0073054305
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 16 March 2005
Listed Since: 12 December 2006

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McGraw-Hill Education McGraw-Hill Marketing Research with Student DVD

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