£130.73

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McGraw-Hill Education McGraw-Hill Marketing Research w/ Student DVD Textbook

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£130.73 £124.19 £126.81 £129.42 £132.04 £134.65 £137.27 11 August 2026 26 August 2026 11 September 2026 27 September 2026 13 October 2026
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Description

Master the world of research-supported marketing decisions with this comprehensive guide from McGraw-Hill Education. Written by industry experts Donald Cooper and Pamela Schindler, this text provides a fresh visual approach to understanding complex research methods. The authors draw on over a decade of experience and professional industry contacts to deliver practical examples and real-world researcher insights. This edition is specifically designed to bridge the gap between theory and practice. By using insights gained from their extensive teaching and research backgrounds, Cooper and Schindler create a learning experience that prepares readers for the challenges of modern marketing. The included Student DVD provides additional resources to support your study of marketing research fundamentals.

Key Features

Includes a Student DVD to support your learning of marketing research concepts.

Authored by Donald Cooper and Pamela Schindler, who bring over a decade of expertise in research methods.

Provides practical examples and researcher insights drawn from professional industry contacts.

Features a fresh visual approach to help readers understand research-supported marketing decisions.

Published by McGraw-Hill Education to ensure high-quality academic content.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 March 2005
Listed Since
12 December 2006

Barcode

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