Maybelline Grippy Serum Makeup Primer - 24H Wear

Maybelline New York's Grippy Serum Primer revolutionises your makeup routine with innovative Serum-To-Grip technology that transforms from a fresh serum texture to a powerful makeup grip in just 20 seconds. Formulated with 2% niacinamide, this ultra-blendable primer delivers up to 24 hours of hydration and makeup hold whilst instantly plumping and hydrating your skin for a fresh, lifted appearance. The water-based formula feels lightweight and comfortable, leaving no greasy residue or white cast, making it suitable for all skin types. Simply drip, glide, and grip - apply evenly with the dropper, pat into skin with your fingertips, wait 20 seconds for the transformation, then apply your makeup. This primer layers beautifully with both skincare and makeup products, ensuring your look stays flawless throughout the day.