£133.67

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Marketing Perspectives on Phygitalization - Business Book

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£133.67 £126.99 £129.66 £132.33 £135.01 £137.68 £140.35 28 July 2026 16 August 2026 05 September 2026 24 September 2026 14 October 2026
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Description

Marketing Perspectives on Phygitalization explores the convergence of physical and digital marketing strategies in modern commerce. Published by Apple Academic Press, this comprehensive volume examines how businesses integrate online and offline channels to create seamless customer experiences. The book provides essential insights into phygital marketing approaches, helping professionals understand the strategic frameworks needed to succeed in an increasingly connected marketplace. Whether you're a marketing student, business educator, or practitioner seeking to understand digital transformation in retail and customer engagement, this resource offers valuable perspectives on blending physical and digital touchpoints for competitive advantage.

Key Features

Published by Apple Academic Press, a leading academic publisher specialising in business and commerce titles.

Focuses on phygitalization marketing strategies that integrate physical retail with digital customer experiences.

Designed for business professionals, students, and educators studying e-commerce and modern marketing practices.

Provides strategic frameworks for understanding the convergence of online and offline business channels.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 March 2025
Listed Since
11 October 2024

Barcode

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