£133.04

Marketing Perspectives on Phygitalization - Apple Academic Press

E-commerce

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Description

Explore the evolving landscape of modern commerce with Marketing Perspectives on Phygitalization. Published by Apple Academic Press, this book provides essential insights into the integration of physical and digital experiences within the business sector. As e-commerce continues to reshape how consumers interact with brands, understanding the concept of phygitalization is necessary for professionals in business, finance, and law. This text addresses the shifting dynamics of the digital marketplace, offering a foundation for those studying or working in the e-commerce field. Whether you are a student, researcher, or industry professional, this publication serves as a resource for navigating the intersection of physical and digital environments. Gain a better understanding of how these combined channels influence consumer behavior and business strategy in today's economy.

Key Features

Published by Apple Academic Press to ensure academic and professional quality for readers in the business and finance sectors.

Focuses on the concept of phygitalization to help readers understand the merge of physical and digital commerce environments.

Designed for professionals and students interested in the specialized field of e-commerce and digital business trends.

Provides relevant content for those studying the impact of technology on business, finance, and law.

Offers a specialized perspective on how digital and physical channels work together in the modern marketplace.

Product Specifications

Format: Hardcover
ASIN: 1774918463
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 12 March 2025
Listed Since: 11 October 2024

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Marketing Perspectives on Phygitalization - Apple Academic Press

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