£150.05

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£150 today · previous high £150 · all-time low £137

Routledge Marketing Madness: Survival Guide Consumer Society

Amazon

Price History & Forecast

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Last 32 days · 32 data points (no recent data)

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£150.05 £135.49 £138.66 £141.84 £145.02 £148.20 £151.37 24 July 2026 31 July 2026 08 August 2026 16 August 2026 24 August 2026
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Price Distribution

Price distribution over 32 days • 2 price levels

Days at Price
Current Price
16 days 16 days · current 0 4 8 12 16 £137 £150 Days at Price

Price Analysis

Most common price: £137 (16 days, 50.0%)

Price range: £137 - £150

Price levels: 2 different prices over 32 days

Description
Marketing Madness: A Survival Guide For A Consumer Society, published by Routledge, explores how advertising and brand promotion have become woven into everyday life. From Reese's Pieces gaining 66 percent sales after ET's film appearance to Reebok sponsoring both U.S. and Russian Olympic teams, this book examines the strategies corporations use to capture consumer attention and loyalty. The work delves into real-world examples of product placement, endorsement deals, and unconventional advertising tactics, including how organisations like the British Boy Scouts monetise their platforms through advertiser partnerships. Ideal for readers interested in organisational theory, marketing strategy, and understanding the commercial forces shaping modern consumer behaviour.

Key Features

Marketing Madness analyses how product placement and celebrity endorsements influence consumer purchasing decisions across multiple industries.

The book features real case studies including Reese's Pieces, Reebok Olympic sponsorships, and innovative advertising placements that achieved measurable market impact.

Routledge publication provides academic perspective on consumer society and organisational marketing behaviour for business and management students.

This survival guide examines unconventional advertising tactics used by major brands and organisations to penetrate consumer awareness and drive sales growth.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
0367009072
Category
Books > Subjects > Business, Finance & Law > Management > Organisational Theory & Behaviour
Domain
Amazon UK
Release Date
18 April 2019
Listed Since
25 July 2019

Barcode

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