Marketing Madness: A Survival Guide For A Consumer Society - Image 1

£150.05

Routledge Marketing Madness: A Survival Guide For A Consumer Society

Name: Marketing Madness: A Survival Guide For A Consumer Society
Brand: Routledge
Price: 150.05 GBP
Availability: InStock

Organisational Theory & Behaviour

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Description

Explore the powerful influence of advertising and commercialism in Marketing Madness: A Survival Guide For A Consumer Society. Published by Routledge, this book examines how marketing tactics shape our daily lives and culture. From the sudden surge in Reese's Pieces sales following their appearance in the film ET to global brands like Reebok sponsoring international Olympic teams, the reach of commercial interests is vast. This work provides a deep look into how consumerism penetrates every level of society, including unexpected areas like the British Boy Scouts selling space on merit badges to advertisers. Written by Michael F. Jacobson, a leading voice in the study of commercialism, this book offers essential insights for readers interested in anthropology, sociology, and the impact of marketing on public life. It serves as a guide to understanding the mechanisms that drive modern consumer behavior and the widespread presence of brand influence in the world around us.

Key Features

Written by Michael F. Jacobson, co-founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest.

Provides real-world examples of marketing impact, such as the 66 percent sales increase for Reese's Pieces after their cinematic debut.

Analyzes the global reach of commercialism through examples like Reebok's sponsorship of both U.S. and Russian Olympic teams.

Examines how advertising reaches unexpected sectors, including the use of merit badges by the British Boy Scouts.

Offers a scholarly perspective suitable for readers interested in anthropology, sociology, and the social sciences.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367009072
Category: Books > Subjects > Business, Finance & Law > Management > Organisational Theory & Behaviour
Domain: Amazon UK
Release Date: 18 April 2019
Listed Since: 25 July 2019

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Routledge Marketing Madness: A Survival Guide For A Consumer Society

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