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£127.62

Routledge Magic, Culture and the New Economy - Routledge Book

Name: Magic, Culture and the New Economy - Routledge Book
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the complex relationship between economic shifts and cultural changes in Magic, Culture and the New Economy by Routledge. This book examines the intense economic experimentation of the 1990s, a period defined by the rise of the network society and the experience economy. Through a unique lens, the authors look at how buzzwords like glocalization and creative cities shaped a new era of global business. By studying the daily lives of software entrepreneurs, biotech brokers, coolhunters, and event managers, this text provides a deep look into the mechanics of the New Economy. It investigates how cultural techniques such as branding and styling impact modern systems and asks how magic is utilized in the constant search for change and newness. This is an essential read for those interested in the sociology of economic development and the ways culture influences modern markets.

Key Features

Analyzes the economic experimentation of the 1990s and the rise of the network society.

Examines the impact of the experience economy and the concept of creative cities.

Provides insights into the professional worlds of biotech brokers, software entrepreneurs, and career coaches.

Investigates how branding and styling act as cultural techniques within modern economies.

Explores the role of magic in the pursuit of constant change and newness in business.

Offers a scholarly perspective on glocalization and the evolution of the New Economy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 184520090X
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 01 April 2005
Listed Since: 02 February 2007

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Routledge Magic, Culture and the New Economy - Routledge Book

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