£107.37

MACMILLAN Oceania Entrepreneurship - Business Research Book

Name: MACMILLAN Oceania Entrepreneurship - Business Research Book
Brand: MACMILLAN
Price: 107.37 GBP
Availability: InStock

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Description

Oceania Entrepreneurship by Macmillan provides a deep look into the growth of business within the Oceania region. While much research focuses on North America, Europe, and Africa, this book addresses the significant gap in academic and professional knowledge regarding Oceania. It explores how the region maintains a distinctive business appeal due to its strategic global position. The text examines various forms of business activity, ranging from cultural endeavors to digital and technology-based entrepreneurship. By taking a progressive approach, the book offers a unique perspective on how regional identity and modern technology shape the local economy. This is an essential resource for those looking to understand the specific entrepreneurial landscape of this unique and important part of the world.

Key Features

Explores the growth of entrepreneurship across the Oceania region through a progressive lens.

Covers diverse business models including cultural endeavors and technology-based enterprises.

Addresses the research gap by focusing on Oceania instead of more commonly studied regions.

Analyzes the strategic global position that gives Oceania a unique business appeal.

Provides insights into both traditional cultural business and modern digital entrepreneurship.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 9811673403
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 12 January 2022
Listed Since: 21 September 2021

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MACMILLAN Oceania Entrepreneurship - Business Research Book

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