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MACMILLAN Oceania Entrepreneurship - Macmillan Business Guide

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Description

Oceania Entrepreneurship by Macmillan fills a critical research gap by examining the distinctive entrepreneurial landscape of the Oceania region. This comprehensive guide explores how cultural endeavors and digital and technology-based forms of entrepreneurship drive economic growth across the Pacific. Unlike North America, Europe, and Africa which have received extensive scholarly attention, Oceania's unique business potential and strategic global position remain largely understudied. This book takes a progressive approach to understanding how entrepreneurship functions within this distinctive region, offering valuable insights into both traditional and modern business ventures. Essential reading for business professionals, academics, and anyone interested in understanding emerging entrepreneurial ecosystems beyond mainstream markets.

Key Features

Oceania Entrepreneurship addresses the gap in scholarly research on Pacific region business development and economic growth strategies.

The book explores both cultural entrepreneurship and digital and technology-based business models specific to the Oceania region.

Published by Palgrave Macmillan, a respected academic publisher known for authoritative business and economics titles.

Takes a progressive approach to analysing how strategic geographical position influences entrepreneurial opportunities and business appeal in Oceania.

Provides comparative context with other regions including North America, Europe, and Africa to highlight Oceania's distinctive entrepreneurial characteristics.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 January 2022
Listed Since
21 September 2021

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