£44.81

MACMILLAN Nation and Place Branding - Applied Approach Book

Name: MACMILLAN Nation and Place Branding - Applied Approach Book
Brand: MACMILLAN
Price: 49.99 GBP
Availability: InStock

Branding & Logo Design

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Description

Nation and Place Branding: An Applied Approach to Building the Image of Countries, Regions, and Cities provides a specialized look at the methods used to shape the identities of large-scale locations. Published by Palgrave Macmillan under the MACMILLAN brand, this book serves as a resource for those studying how countries, regions, and cities develop and manage their public images. This text focuses on the practical application of branding strategies within the context of graphic arts and commercial branding. It is designed for professionals and students interested in the mechanics of how geographic entities establish a presence on the global stage. By exploring the processes of building a cohesive image, the book offers insights into the strategic development of place identity. Whether you are researching commercial branding or studying the visual communication of nations, this volume provides a structured perspective on the subject matter.

Key Features

Explores applied methods for building the public image of countries, regions, and cities.

Provides a specialized perspective on the branding and logo design of large-scale geographic entities.

Published by Palgrave Macmillan to ensure academic and professional quality.

Focuses on the practical application of branding within the field of commercial graphic arts.

Serves as a resource for understanding how place identity is managed and developed.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3031973275
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 03 January 2026
Listed Since: 30 August 2025

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MACMILLAN Nation and Place Branding - Applied Approach Book

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