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£39.25
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£39 today · cheaper than every other day in the last 3 months
MACMILLAN Nation and Place Branding: Applied Strategy for Countries & Cities
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Last 73 days · 73 data points (no recent data)
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Price distribution over 73 days • 2 price levels
Price Analysis
Most common price: £39 (68 days, 93.2%)
Price range: £39 - £42
Price levels: 2 different prices over 73 days
Description
Key Features
Nation and Place Branding covers strategy and governance frameworks developed through two decades of global client work in place branding.
The textbook includes real-world case studies from Stockholm, Tulsa, and Australia that illustrate practical branding approaches for countries, regions, and cities.
This Macmillan publication integrates theory with applied methodology, offering both conceptual foundations and implementation guidance for building credible place brands.
Designed for students and professionals, the book addresses authenticity and resilience in place branding beyond traditional logo and slogan design.
The authors draw on extensive international experience to present frameworks applicable to cities, regions, and nations competing for global investment and influence.
Product Specifications
- Brand
- MACMILLAN
- Format
- paperback
- ASIN
- 3031973275
- Domain
- Amazon UK
- Release Date
- 03 January 2026
- Listed Since
- 30 August 2025
Barcode
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