£124.17

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£124 today · all-time low £124 (Aug 2026) · usually the usual

MACMILLAN Macmillan Foreign Direct Investment and Multinational Enterprises

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£129.31 £123.61 £124.86 £126.10 £127.34 £128.58 £129.83 26 July 2026 31 July 2026 05 August 2026 10 August 2026 15 August 2026
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5 days · current 16 days 0 4 8 12 16 £124 £129 Days at Price

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Most common price: £129 (16 days, 76.2%)

Price range: £124 - £129

Price levels: 2 different prices over 21 days

Description

Explore the complex dynamics of global commerce with Foreign Direct Investment and Multinational Enterprises by Macmillan. This academic volume provides an in-depth look at three primary areas of International Business: Developments in Theory, Foreign Market Servicing Strategies of Multinational Firms, and Asia-Pacific Issues. Readers will examine the internationalisation process and the role of management within international business theory. The text offers a detailed analysis of Japanese foreign direct investment and compares the approaches of internalisation theorists against international strategic management. This resource is essential for understanding the strategic choices companies face, including the decision to utilize exporting, foreign licensing of technology, or direct investment abroad.

Key Features

This Macmillan publication covers major International Business areas including theory developments and Asia-Pacific issues.

The text examines the internationalisation process and the role of management in business theory.

Analyze the specific approaches taken to Japanese foreign direct investment within this volume.

Compare the differences between internalisation theorists and international strategic management approaches.

Learn about the strategic choices between exporting, foreign licensing of technology, and direct investment abroad.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 September 1995
Listed Since
04 January 2007

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No barcode data available

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