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Palgrave Election Campaigning in Sub-Saharan Africa - Democracy & Social Media

Name: Election Campaigning in Sub-Saharan Africa - Democracy & Social Media
Brand: Palgrave
Price: 114.97 GBP
Availability: InStock

Africa

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Description

This comprehensive study examines how political campaigns operate across Sub-Saharan Africa, exploring the intersection of democratic processes, societal divisions, and digital communication strategies. Part of the Political Campaigning and Communication series published by Palgrave Macmillan, the book analyses campaign methods, voter engagement, and the transformative role of social media in African elections. Ideal for students, researchers, and political professionals seeking to understand contemporary election dynamics in the region, this work provides evidence-based insights into campaign effectiveness, community polarisation, and how candidates leverage digital platforms to reach voters in diverse African contexts.

Key Features

Published by Palgrave Macmillan as part of the Political Campaigning and Communication series for academic credibility.

Focuses on election campaigning strategies and practices across multiple Sub-Saharan African nations and political systems.

Examines how societal cleavages and divisions shape voter behaviour and campaign messaging in African democracies.

Analyses the impact of social media on political campaigns and voter mobilisation throughout Sub-Saharan Africa.

Combines theoretical frameworks with practical case studies relevant to African political communication research.

Essential resource for political scientists, campaign professionals, and policy makers studying African electoral processes.

Product Specifications

Brand: Palgrave
Format: hardcover
ASIN: 3032082781
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Government & Politics > Countries & Regions > Africa
Domain: Amazon UK
Release Date: 20 January 2026
Listed Since: 04 September 2025

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Palgrave Election Campaigning in Sub-Saharan Africa - Democracy & Social Media

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